Competing to Capture Profitable Sales
Microcat Partsbridge® (MPB) is the most complete parts ordering system for the management of conquest sales available in the parts field today. It bridges the unique process of body shop collision estimation and OE dealership parts interpretation and pricing to help dealers sell more parts. MPB is available for many internet connected devices. Supporting OE parts sales compensation programs, it links dealerships and their body shop customers 24 hours a day, every day and helps to win and retain profitable sales that would otherwise go to aftermarket providers.
Visibility Is The First Step
Collision Estimating Systems are at the core of body shop opera¬tions. They assist in determining the jobs and source of parts to be used – aftermarket, salvage, remanufactured, refurbished parts or OE genuine. Before MPB, dealers would only see the parts allocated for genuine – all the rest were lost opportunities that OE parts reps could only speculate on. Now MPB changes that, by giving dealers a real-time view of their body shops needs and the information they need to compete and win.
When dealers receive an order through Microcat Partsbridge they see the entire order – labour lines and aftermarket parts included. With MPB, dealers quote with the full facts. And because it automatically calculates gross profit on all lines of the estimate, conquest sales can be calibrated to a competitive level while remaining profitable across the entire order.
A Sales Bridge with Advantages at Both Ends
MPB brings genuine parts information to the body shop using its professional OE EPC. The information is as accurate and cur¬rent as the OE release. With a genuine EPC at the core of the parts transaction, both the dealer and the body shop operate at higher levels of trust – the strongest condition for a sale going around.
Body shops prosper by their ability to move vehicles quickly and with good quality through the repair process. Better cycle time is a major advantage of MPB. It supports a paperless or¬dering process that is more efficient than any other method. It covers all required parts first time, and at competitive prices. There’s nothing to slow cycle time to a crawl. With better fit OE parts arriving when required, it’s a strong use case for body shops to use MPB. And from what we’ve learnt from other MPB franchises, as body shop use goes up, so too do dealer parts sales and profits.
MPB supports OE compensation programs aimed at pricing wholesale parts more competitively. With visibility across the complete estimate, there’s no guessing as to what replacement parts are actually required by the body shop. Conquest sales can be taken away from the aftermarket suppliers, and the OE compensation program used to maintain your margin for a profitable sale. There’s greater scope for uncovering incremental sales – clips, fasteners, other single use parts – before they become order supplements that hurt cycle time and dealer credibility.
From Possibilities To Sales – Take the Bridge
MPB extends the walls of the dealership. It is always online and available. It’s information is updated automatically as the OE releases new parts and pricing information. And being ‘untethered’ opens up new selling possibilities.
With a tablet or pad computer, body shop users can bring the OE EPC right out to where they are working on a vehicle. That’s not a dodgy fax illustration in their hand. It’s a high resolution digital illustration they can freely zoom in and out on, and use a visual reference while assessing the vehicle. Imagine that. What was once a complex parts sales problem is overcome and the internet and MPB form the bridge to do it.
