Greater Parts Sales Without Greater Costs
Microcat MARKET™ is the proven self-serve electronic parts catalogue and ordering system that opens dealership parts departments to trade customers 24 hours a day, everyday. It’s based on the professional Microcat LIVE system and gives dealers full control to facilitate their customers to easily order genuine OE parts over the Internet.
Presently it takes two people to sell every part sold. One is the parts rep and the other is the customer. Yesterday’s technology requires both people to be on the line discussing which vehicle, what part and how many to order. Microcat MARKET is the new technology that changes that equation by reducing the participants by half – now it can just be the customer.
Microcat MARKET helps trade customers quickly and accurately interpret and order their own parts from the dealer, without the need to take up staff time for normal purchases. Sales increase because these customers can take their time to review the genuine OE section illustrations and information, make their decisions, and place their order. Dealer staff are more productive because they are freed-up from listening and just typing what the customer is saying on the other end of the phone. They can apply that new-found time to providing expertise on complex matters, or developing a wider customer base and loyalty to the dealership.
More for Customers Means More for Dealers
- 24/7 Extended Service – Parts interpretation and selling happens at anytime without increasing dealer staff levels or overheads.
- Accurate OE Information – Helps customers make the right selection and more selections, increasing dealer revenue KPIs and reducing returns.
- Certainty Confidence – Customers know they are going to get the correct part the first time because they chose it. They return time after time for that good feeling.
- Loyalty Bonus – Providing Microcat MARKET demonstrates customer loyalty is rewarded with the trust to open your parts department for them to self-serve.
Microcat MARKET is offered to dealers as an affordable turnkey solution for a simple monthly subscription price. All the technology and updates are provided in the subscription price. There is no capital expenditure – no expensive equipment for dealers to buy.
