Losing Service Customers is No Longer Inevitable
Superservice MenusTM has been an innovation leader in Europe, Australia, and Asia, helping to enhance service customer retention and staff productivity by improving the service quotation process.
Superservice Menus sells service and increases service advisor productivity like no other product.
It empowers dealership personnel to quote consistently and well.
Precision Quoting
A decade ago, Infomedia’s product developers set out to answer the question – Can a computer program help improve declining service customer retention rates in the years following a vehicle purchase? After consultation with dealers, OEs and vehicle owners the developers concluded the main cause of customer desertion was a declining sense of confidence in dealership service operations, particularly in the area of pricing.
Out of that realisation, we created Superservice Menus (SSM) Precision Quoting system. It is specialised online software that contributes trust to service transaction pricing. It does this by addressing three essential buying requisites –
Accuracy, Certainty, and Confidence.
Service quoting systems are not new; nearly every DMS has one. But what sets SSM apart from those older systems is threefold. Every implementation of SSM is brand new. Service and repair operations have been created by professional service analysts to bring you complete and accurate jobs. Menus are neither stretched, nor do they miss items that should be charged for.
After taking into consideration your charge rates for labour, consumables and other items (like disposal and environmental charges), Superservice Menus gives you three valuable sales-closing tools: A Precision Price, A Professional Quote and A Confident Manner.
New Sales Potential
A Precision Price 
When your labour is priced to the local market, you’ll have a competitive price built upon very accurate and complete information. It’s a sharp price that contains no unnecessary items, but includes all essential costs and profit margins.
A Professional Quote Backing up your competitive price will be professional paperwork that details the operations to be performed, the quantities and prices involved, and the total to be paid. Through such openness, the prospect’s confidence and feeling of being in control increases. This is very important for a purchasing decision.
A Confident Manner Your service advisors will be able to generate a precision price and professional quote just seconds after determining the service or repair to be performed. Their confidence in the SSM results will show through and contribute to the prospect’s own sense of confidence. If customers are present when the quote is created, they will see a computerised process that gives them certainty that proper procedure is being followed which further increases trust.
Gaining the Competitive Edge
Superservice Menus is created by a dedicated team of professional service analysts. They create and maintain tens of thousands of VIN specific service and repair menus, to quote and sell service for vehicles in seconds. Each service menu includes the labour, parts, consumables, shop supplies and customised information to create a complete, accurate and precise quotation. SSM is not a generic ‘all makes’ menu package. It is a highly specific system that focuses on the depth and quality of a dealership’s ability to serve and retain service customers for their core OE franchises.
SSM is accessible online 24 hours a day. Its information is updated automatically. That means you’ll always have current and accurate service pricing without having to do any software or data maintenance. It’s ready to use anywhere and anytime you want to.
Some dealers make their own service menus as part of their DMS facilities. However no dealership has the time for the level of speciality and attention to detail they get with Superservice Menus. Compared to DIY and DMS menus, SSM is remarkable value for money. All the technical and creative selling work has been done so you can spend more time serving customers, not managing computers.
It is ‘untethered’ so service advisors don’t have to be standing at a PC to use it. They can use a tablet or pad computer or even a smart phone to service the sales prospect at the vehicle, on the driveway, in the bay, or anywhere else they like. Performing the quote in the ‘customer’s space’, helps them feel in control of the process. This good feeling in turn leads to more acceptances by the prospect.
SSM’s Lifetime Service feature supports the creation of Service Maintenance Plans and Fleet contracts. You’ll be able to forecast the multi-year service requirements for newly released vehicles in a matter of minutes, and with accuracy you can trust.
Users at all levels of experience catch on quickly to Superservice Menus. While you won’t need much assistance to hit the ground running, Infomedia’s online See and LearnSM videos, teach adults the way they want to learn – by example. Application functions are divided into short videos that precisely demonstrate a particular function. There is no wasted time, no drifting off. See and Learn training is an effective and targeted way that SSM sells for you.
