Maximizing parts department performance, sales and profitability is a top priority for Zeigler Auto Group and the key reason why it uses Microcat as its electronic parts catalog in multiple dealerships. Zeigler Auto Group is one of the largest and most successful dealership networks in the country, with more than 20 locations, 800 employees and over $650 million in sales. It has been repeatedly recognized as one of the “Best and Brightest Companies to Work for.”
“We switched to Microcat from another well-known product for a lot of reasons,” says Danton Goulet, Parts Director for Zeigler Auto Group, Kalamazoo, MI. “First, it’s easy to use and intuitive, so even inexperienced staff can use it effectively. It also integrates well with our DMS, which is very important.”
“Microcat has several features that really improve our process,” continues Goulet. “We can instantly make notes in our parts files and email parts pictures, which avoids miscommunications and errors. The photos are a big deal to our people. The flexibility of being able to use it anywhere there is an Internet connection is another positive.”
Improved Efficiency Sells More Parts
“The added efficiency we’ve realized since we started using Microcat has directly contributed to a significant increase in parts sales,” says Goulet. “Our parts sales are up 15-18%, and that has a very significant impact on our profitability. We’ve seen growth in both retail and wholesale parts sales.”
“One of the best things about Microcat is the customer service we get from Infomedia,” says Goulet. “Right from the start, they have been great to work with. No sales pressure, always helpful and they’re there when we need them. A very good partner.”
The Bottom Line
“Microcat helps us sell more parts and improve our efficiency, which goes right to the bottom line,” says Goulet. “It makes it easier to do our jobs better. And we didn’t even have to sign a contract or subscription. It’s absolutely the right EPC for us.”.