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Customers Consent Process

Infomedia Ltd customers have a legal obligation to inform their customers that they may receive additional contact via SMS or email when using our products.
This information relating to consent should be read in conjunction with Infomedia’s Terms of Use and Privacy Policy
For a full list of Infomedia policies please refer to

Consent Requirements

Standard Consent Requirements:

Prior to sending the first message to an individual, you must obtain agreement from the message recipient to communicate with them – this is referred to as “consent.” You must make clear to the individual they are agreeing to receive messages of the type you’re going to send.

Example verbiage to be used when receiving consent from customers:

  • “Service Agent: By agreeing, you consent [Dealership_Name] to text and call the number you provided with offers & other information, possibly using automated means.”
  • “Service Agent: Do you consent to receiving text messages to the mobile phone number provided? If you consent, we will send you an SMS to highlight the identified work from our technicians for authorisation. “

Additional Consent requirements:

  • You need to keep a record of the consent, such as a copy of the document or form that the message recipient signed, or a timestamp of when the customer completed a sign-up flow or otherwise provided consent. This record of consent must be retained as per local regulations or best practices after the end user opts out of receiving messages.
  • If you do not send an initial message to that individual within a reasonable period after receiving consent (or as set forth by local regulations or best practices), then you will need to reconfirm consent in the first message you send to that recipient.
  • The consent applies to your dealership, and to the specific use that the recipient has consented to. Consent can’t be bought, sold, or exchanged. You cannot obtain the consent of message recipients by purchasing a phone list from a 3rd party. You also can’t treat it as absolute consent allowing you to send messages from other brands or companies you may have, or additional messages about other uses for which you haven’t received consent.
Periodic Messages and Ongoing Consent.

If you intend to send messages to a recipient on an ongoing basis, you should confirm the recipient’s consent by offering them a clear reminder of how to unsubscribe from those messages using standard opt-out language (defined below). You must also respect the message recipient’s preferences in terms of frequency of contact. You also need to proactively ask individuals to reconfirm their consent as set forth by local regulations and best practices.

Identifying Yourself as the Sender

Every message you send must clearly identify you (the party that obtained the opt-in from the recipient) as the sender, except in follow-up messages of an ongoing conversation.


The initial message that you send to an individual needs to include the following language: “Reply STOP to unsubscribe,” or the equivalent using another standard opt-out keyword, such as END, STOPALL, UNSUBSCRIBE, and QUIT.

Individuals must have the ability to revoke consent at any time by replying with a standard opt-out keyword. When an individual opts out, you may deliver one final message to confirm that the opt-out has been processed, but any subsequent messages are not allowed. An individual must once again provide consent before you can send any additional messages.