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Online store to reach new customers 24/7

SimplePart is an e-commerce platform that provides automakers and dealers with a branded website, online store and digital marketing support to power successful e-commerce programs for parts and service.

OEM Programs

18 OEM Programs

Secure B2C & B2B websites, digital marketing and channel integrations.

22% dealer GP overall

SimplePart dealers average $30 Gross Profit per online order

$5.60:1 RoAS

SimplePart dealers sell an average of $5.60 in parts for every $1 spent in online marketing

12 years, 96,000 mi.

Average vehicle age and mileage for an online shopper – reach a new, incremental market

Sell parts and accessories online

Online auto parts sales just broke $10 billion, and are increasing year-over-year. Taking advantage of the opportunity to meet your owners where they shop – online – just makes sense.

Whether you are a pro at selling online or just want help getting started, our e-commerce solutions are designed to help you get online painlessly, keep you profitable and grow with your business—all with the help of our experienced dealer coaching staff.

  • Plans that fit and grow with you
  • Global 24/7 support team
  • Dealer success coaching
  • eBay online store integration
  • In-house marketing team
  • Clear and free analytics
  • Fast and easy setup
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Sell service online

One of the most valuable pieces of real estate in your dealership is your service bay. SimplePart helps you with service absorption by keeping it busy and efficient. Reduce Repair Order (RO) acquisition costs while creating true ROI in the service lane.

Our localized online advertising helps you attract new customers and keep your service calendar filled up. Our service sites feature a page for every job you perform, so owners can easily find you when they’re searching online. Whether you want to increase service retention or acquisition, SimplePart has you covered.

  • Improve service retention
  • Keep service bay at capacity
  • Drive new customer traffic
  • Increase service absorption
  • Drive traffic away from independents
  • As little as $2 per RO
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Wholesale ordering websites

Give your wholesale customers an experience that makes ordering parts as easy as replacing an air filter. With custom pricing matrices for each account, quick add tools and saved lists, your wholesale customers can login, find and order what they need directly from your website.

Make your wholesale process more efficient—and get your team off the phone.

  • Generate bigger orders
  • Reduce warehouse inventory
  • Reach Small/Medium trade customers
  • Streamline Order Processing
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Platform Integrations