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Infomedia Announces New Agreement with Chrysler for Microcat Auto Partsbridge

By November 28, 2012December 9th, 20162012, ASX Announcements

Wednesday, 28 November 2012 – Sydney – Global automotive industry business solution developer, Infomedia Ltd, announced today that it has entered into a non-exclusive licensing agreement with the Chrysler Group LLC (Chrysler) to produce and supply its highly commended B2B version of its electronic parts catalogue (EPC), Microcat® Auto Partsbridge® (Auto Partsbridge) to Chrysler dealers.

The agreement for Infomedia to make Auto Partsbridge for Chrysler dealers follows the launch of the Company’s online flagship EPC, Microcat LIVE® to Chrysler dealers in October 2012.

AutoPartsbridge is a highly specialized business solution for North American dealers and their important B2B collision repair customers. Auto Partsbridge is the most complete and effective system for the management of competitive conquest sales available in the parts field today. ask questions It bridges the processes of body shop collision estimation, complete parts identification, and competitive bid/pricing management to help dealers increase their sales of genuine parts.

Karen Blunden, Infomedia North American CEO, and Director of Global Business Development and Sales, said “Since the introduction of Microcat Auto Partsbridge for other OE brands, dealers have increased their genuine parts sales by using the solution to competitively price and win sales that would have otherwise gone to non-genuine aftermarket parts suppliers. Chrysler Body Shops, Dealers and vehicle owners will now join Toyota, Lexus, Honda and Hyundai with the benefits that Auto Partsbridge provides. “We are excited to be working with Chrysler and contributing to their success”, Ms Blunden said “Microcat Auto Partsbridge will provide Chrysler dealers with what, we believe, are the best tools in their class to capture the highest degree of genuine parts sale”.

According to Infomedia co-founder and Executive Chairman, Richard Graham, the Company has long been at the leading edge of product innovation in this sector of automotive business solutions.

“When you look back on our 22 year history, our designers and engineers have delivered innovation after innovation, which has contributed to great productivity and profitability gains for our customers,” Mr Graham said. “Today, after millions of dollars in R&D investment, we have transitioned our products and business strategy to the best practice of ‘cloud’ computing solutions – sometimes called SaaS or Software as a Service (SaaS). “That investment in innovation has made us the leaders in our field. We believe this is why great automakers, like Chrysler, license us to provide our technology to their dealer networks, globally.”

Microcat Auto Partsbridge for Chrysler will be released in 2013.