Thursday, 12 June 2014 – Sydney – Global automotive industry software developer, Infomedia Ltd (ASX:IFM), announced today that it has entered into a non-exclusive licensing agreement with Hyundai Auto Canada Corp. (HACC), to produce and supply Microcat Auto PartsBridge(APB) to Hyundai dealers and body shop customers within Canada.
APB is the highly commended B2B version of its Microcat Electronic Parts Catalogue (EPC). As a specialized SaaS (Software as a Service) business solution for OEM dealers and their important collision repair customers, APB is the most comprehensive and effective system for the management of competitive conquest sales available in the parts field today.
Karen Blunden, CEO of Infomedia Americas said: “We are excited about the opportunity to offer the APB system to Hyundai dealers in Canada. APB is an affordable and innovative application that helps dealerships conquest a higher degree of genuine parts sales.”
Alex Ng, Executive Director of Parts at HACC added: “The launch of the APB system is an important step to allow Hyundai dealers to manage body shop quotations and to assist in the conquest of competitive sales.”
HACC dealerships are already enjoying the benefits of Infomedia’s Microcat® EPC and Superservice™ service solutions. According to the CEO of Infomedia, Andrew Pattinson, this new APB agreement is further confirmation that Infomedia’s product and market strategies are on target. “Anticipating industry needs with our scalable platforms and continuous innovation has been foremost in our approach to delivering solutions for our global automotive partners.”
Hyundai now joins Honda, Acura, Chrysler, Toyota and KIA in adopting APB in support of their wholesale parts programs.