Infomedia Appoints Brian Consaul President of IFM Americas

By December 11, 2019 2019, Announcements

Infomedia Ltd, a leader in parts, service and data insights solutions to the global automotive industry, has appointed Mr Brian Consaul as President of IFM Americas.

Mr Consaul brings to Infomedia over 15 years of extensive experience in the retail automotive and technology space. He has a proven track record in technical operations, sales, business development and client success in SaaS-based (Software-as-a-Service) platform solutions.

Most recently, Mr Consaul served as the Vice President of Business Development at Dominion Dealer Solutions. Previously, he held numerous senior leadership roles at Client Command, Text2Drive and Affinitiv Inc.

As President of IFM Americas, Mr Consaul will be responsible for leading Infomedia’s sales strategy, identifying new opportunities and driving growth in the Americas region.

Infomedia’s CEO, Mr Jonathan Rubinsztein, said the appointment of a highly regarded leader like Mr Consaul is essential to deliver growth in the region and contribute to the innovation of Infomedia’s product set.

“Brian’s appointment shows our long-term commitment to driving results in the Americas. He is the ideal candidate to take the helm of IFM Americas as we embark on market expansion in the region. Brian’s expertise as a sales and business development leader in SaaS to the automotive industry, perfectly suits our ambitions in a market where OEMs (Original Equipment Manufacturer) and dealerships are demanding better technology and customer insights to help grow sales and improve customer loyalty.

“Brian will continue to strengthen Infomedia’s existing relationships with our OEM partners and dealership customers, while driving adoption of Infomedia’s Microcat Electronic Parts Catalog (EPC), Superservice™ inspection and quoting platform, and innovative data insights solutions,” Mr Rubinsztein said.

Mr Consaul said he was looking forward to the opportunity to lead the Infomedia team in the Americas region.

“I have long admired Infomedia’s unique business approach and innovative technology. I’m looking forward to meeting with key customers and delivering Infomedia’s strategy at an important time when the industry is facing considerable disruptive challenges,” he said.

“Challenges such as increasingly complex vehicle technology and digitization of the customer journey mean OEMs and dealerships need to radically transform their parts and service business to drive growth. I believe this presents a great opportunity for Infomedia’s data-driven applications that can deliver exceptional customer experiences, automate sales processes and drive back of shop efficiency gains,” he said.

Infomedia’s Microcat Electronic Parts Catalog (EPC) and Superservice™ inspection and quoting platform are next-generation SaaS applications used by over 180,000 dealership professionals globally to sell parts and service, improve productivity and boost brand loyalty. The company’s data insights solutions provide deep customer analytics to power targeted marketing campaigns.

Infomedia has been a global innovator in the parts and service software space for over 29 years. The Microcat and Superservice products are built using genuine automaker data and specifically designed to support the needs of franchised dealerships. Infomedia partners with leading Dealer Management System (DMS) providers globally and supports 3rd party interoperability.


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