Monday, 16 July 2012 – Sydney – International automotive industry IT developer Infomedia Ltd announces it has renewed its data license agreement with Ford Motor Company to produce and supply its Microcat® brand electronic parts catalogue (EPC). The renewed agreement grants Infomedia the non-exclusive rights to supply Microcat for three years in North America, and other places where Ford vehicles manufactured in North America are sold.
Infomedia’s Microcat EPC has led innovation across the industry since it was first introduced in Australia in 1990. In recent years it has made the successful transition from being a DVD-based software product to being the leading, fully online, cloud-based EPC offering. Ford dealers commenced using Microcat in Australia in 1990, in Europe in 1997 and North America in 1999. The fully online Microcat LIVE was released to American and Canadian Ford dealers in early 2011. Ford dealers in the rest of the world will be able to enjoy Microcat LIVE in 2012, as well as many other automotive dealers globally.
Infomedia’s founder and Executive Chairman, Richard Graham, said, “Ford has been a long and special relationship for us and continues to be so. We reach Ford dealers on six continents with Microcat. Now as Microcat LIVE finally completes its global circuit in FY 2013, I believe we will be the only company providing online EPC solutions everywhere that Ford vehicles and parts are sold.”
Karen Blunden, CEO of Infomedia’s North American subsidiary stated, “We are proud to have had such a long engagement with Ford. Today, Microcat is used by over 120,000 parts personnel in more than 160 countries, including thousands of Ford subscribers.”
“We know that Ford takes customer satisfaction seriously. As it continues to grow, especially in the emerging markets of China and India, Infomedia remains committed to supporting Ford’s growth through the provision of market leading EPC solutions”, Mrs Blunden added.