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Issue 2, July 2019

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Welcome to Driving Force

The authoritative news source for the global

automotive parts and service industry

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Contact Us
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jonathan
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CEO CORNER

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Hi,

Welcome to another edition of Driving Force! A lot has happened since the last issue and we have some exciting news to share.

We recently acquired Nidasu, a leading provider of data insights to OEMs and dealerships throughout Australia and Asia Pacific.

With the automotive industry facing disruption on many fronts, the acquisition offers significantly more value to our customers. The combination of Infomedia’s rich data assets and Nidasu’s leading data analytics platform will provide OEMs and dealerships with deep insights that can measurably improve productivity, customer retention and sales performance.

Here at Infomedia, data is the foundation of all our parts and service software.

We believe ‘data insights’ are the new currency that will empower OEMs and dealerships to stay ahead of aftermarket competitors and keep customers happy.

As the industry moves everything “to the cloud” and connected cars transform vehicle ownership, dealerships need to evolve into a “brand experience hub” that brings value to customers.

In this issue, I cover the main disruptive trends impacting the global parts and service space. Whilst some disruptive trends like augmented driving are some way off, there are other trends like the digitization of the customer journey that are having a real impact in your business today.

Have a read and let me know what you think!

Jonathan Rubinsztein

CEO of Infomedia Ltd

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WHAT WE'VE BEEN UP TO

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Expanding the Family

Acquired Nidasu, a data analytics company that helps OEMs and dealerships improve customer retention and sales

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Piloting Microcat CRM

Pilots across the Americas show that Microcat CRM is empowering dealerships to drive wholesale parts growth

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Building Next-Gen Microcat

A faster, more powerful and intuitive Microcat Electronic Parts Catalog to boost productivity and sales

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INFOMEDIA INSIGHTS

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Turn Disruptions into Opportunities

Disruptions are causing the automotive industry to evolve rapidly. Learn how to ride the wave or risk sinking to the bottom.

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Customer Retention: Let your Service Soar

The customer journey doesn’t end when you sell a car – it’s only just begun! Invest in service experiences and watch customer retention grow.

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Lead the Pack with a Wholesale Parts CRM

7 ways a CRM system helps your Parts Department deliver better customer service, improve sales rep performance and grow parts sales.

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Are you Looking to Grow Parts and Service Sales?

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GROW PARTS
GROW SERVICE
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INNOVATION IN MOTION

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Harness the power of data analytics

Drive better decisions and boost aftersales performance. Unlock the value of data-driven insights to reduce costs, grow sales and improve customer retention.

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Need a marketing engine to drive wholesale parts sales?

Drive genuine parts sales and keep wholesale customers happy by bringing everything you need into one holistic solution.

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Chat your way into improved parts sales

Put your Parts Department in your customer's hands. Connect with your wholesale customers, send accurate parts information and increase parts sales.

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Want to sell more parts, more efficiently?

With the latest VIN-precise OEM parts data at your fingertips, complete with powerful searching, advanced filtering and an intuitive interface – you can!

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Stop losing customers to the aftermarket

Want to improve customer retention rates beyond the warranty period? Justify the value of genuine service in a way customers can understand.

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Want to convert and sell more repair work?

Involve your customers in their vehicle's service. Deliver easy-to-understand, fully priced vehicle inspection reports with transparency and efficiency.

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READ MORE →
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© 2025 Infomedia, All rights reserved


Asia Pacific

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Americas

14500 Sheldon Road, Suite 100, Plymouth, MI 48170, USA | +1 888 929 5599

EMEA

1 Riverside, Granta Park, Cambridgeshire CB21 6AD, UK | +44 1223 896 920

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