In 2020, COVID-19 had significant impact on automakers and dealerships all over the world. Vehicle production slowed down, sales declined, many lost months of work, and most were forced to adapt their business quickly to recover lost revenue. In the midst of all that, aftersales cemented itself as the essential service that kept many dealerships afloat through the pandemic. Even in developed markets, parts and service sales are growing faster now than pre-pandemic. While uncertainty remains, the outlook is more optimistic as technology evolves aftersales. Due to COVID-19 and social distancing, customers are looking to engage with dealerships online and across multiple digital channels. What used to be an expectation of Millennial customers is now standard across the broader customer base. The challenge for aftersales leaders is to catch this wave of digital disruption and embrace digital transformation to “future-proof” against the pandemic. Many of our automaker partners and dealership customers indicated that their 2021 goals include driving new digital strategies to grow efficiencies and improve customer experience. From our worldview, we see two opportunities to achieve these goals: |
- Make data and analytics central to aftersales innovation efficiencies.
- Use data insights to drive personalized and timely customer experiences.
We believe data-driven technologies are key to empowering new value creation for automakers, dealerships and vehicle owners. This is why I’m excited to announce the launch of Infomedia’s new data insights platform: Infodrive. It combines leading-edge data science with our deep expertise in global aftersales to drive new initiatives for dealership growth. We’re committed to unlocking the value of automaker data and providing dealership solutions that drive customer centricity. In this issue, we discuss how digital innovation is supporting automakers and their dealership networks in their recovery plans through: - Next-generation Microcat EPC improving efficiencies and parts sales.
- Infodrive identifying lost and new sales opportunities to grow aftersales.
The time to future-proof your aftersales business is now. Get in touch and we’ll show you how to recover revenue through aftersales. Jonathan Rubinsztein CEO of Infomedia Ltd |