Twelve months ago, I was appointed as Chief Executive Officer and Managing Director of Infomedia. It’s an honour and a privilege to lead a truly global automotive-focused technology company with strong, long-standing customer relationships. I am delighted to be back in the industry where I have spent most of my executive career, including at the BMW headquarters in Germany and as global lead at Google’s automotive practice.

Many thanks to our global team for their warm welcome. I’ve been enjoying travelling throughout the Americas, Asia Pacific and Europe, meeting with our global partners and our customers, and hearing about the innovation that is occurring in our industry right now around the world.

I believe that one thing is clear right now: Emerging technologies are transforming the automotive industry for OEMs and Dealers. Many refer to what is happening in the automotive industry as a ’disruption.’ I’m personally not a fan of that word – it brings fear and puts people into a place of needing to defend and protect what they have.

Instead, we need to embrace this as an amazing opportunity for OEMs and Dealers to increase loyalty and improve the relevance of their communication across the entire customer experience journey using the data available now.

As the leading global provider of DaaS and SaaS solutions that empowers the data-driven automotive ecosystem, we are perfectly positioned for the changes that are occurring globally. 

We believe that data and technology solutions will rapidly progress from an
era of standalone automation tools to a new integrated ecosystem that enables a seamless connected customer journey. Our solutions are designed to provide convenient omni-channel experiences across all customer touch points, from OEM to dealership. It connects with
drivers at the relevant moments offering
a greater level of personalisation and satisfaction. This kind of technology
should be embraced.

Our team here at Infomedia are responding to the challenges our customers are facing by utilising more data and analytics in increasingly diverse ways. We want to make it possible to address customers as individuals, rather than as marketing categories, resulting in better buying and selling decisions. This level of personalisation will empower sales growth and brand loyalty for our OEM and Dealer customers and ecosystem partners.

Our data-driven ecosystem is able to leverage the opportunities in data as the industry begins transitioning to connected driving and more complex vehicle technology. We believe removing friction between and within OEMs, Dealers, vehicles and third-party systems is essential to unlock greater dealership productivity, improved customer experience and customer retention benefits.

I am very excited to be leading this company into this next new chapter of growth. Watch this space!

– Jens Monsees