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Seamless DMS integration eliminates manual order entry
Push & access real-time information such as offers, promotions & bulletins
Workflow optimisation, boosting productivity and customer service
Workflow optimisation, boosting productivity and customer service
User activity tracking, driving the right behaviors, driving performance & sales

Powerful Wholesale Parts CRM to help you Sell More

An online CRM that connects the entire sales channel from OEM to wholesale customer.
Microcat CRM helps Automotive Dealers and OEM’s sell more genuine parts by bringing everything you need into one holistic solution.

How it works

Increase revenue with real-time business intelligence to drive new sales.

Boost lifetime value and retention with higher customer satisfaction.

Drive new efficiencies and better performance with simplified workflow.

Advantages for Parts Reps & Back Office Staff

  • View current sales, losses & opportunities
  • Schedule visits, log visit notes & view visit history
  • View and distribute offers & promotions
  • Update customer info, add new customers
  • Take photos, place orders and log new tasks
  • Access resources, bulletins & repair methods
  • Log issues and manage them through to completion

Advantages for Parts Managers

  • Manage & track their Reps
  • Send visit, tasks & reminder requests
  • View visit notes and outcomes
  • View sales, trends, losses and opportunities
  • Distribute offers & promotions live
  • Track and manage customer & operational issues
  • Measure all front line activities

Advantages for OEMs & Suppliers

  • Push offers, specials & promotions
  • Publish news, updates & bulletins
  • Provide repair methods, documents & resources
  • Support their OEM field teams and dealer engagement
  • Create consistency in dealer visits & reporting
  • See sales at dealer and customer levels
  • Achieve transparency across all channel interactions