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Powerful CRM & comprehensive
analytics, anywhere, anytime

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Connected sales channel, field staff
through to dealer management & OEMs

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Workflow optimization, boosting
productivity and customer service

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Push & access real-time information
such as offers, promotions & bulletins

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User activity tracking, driving the right
behaviors, driving performance & sales


Powerful Wholesale Parts CRM to help you Sell More

An online CRM that connects the entire sales channel from OEM to wholesale customer.
Microcat CRM helps Automotive Dealers and OEM’s sell more genuine parts by bringing everything you need into one holistic solution.

How it works

Increase revenue with real-time business intelligence to drive new sales.

Boost lifetime value and retention with higher customer satisfaction.

Drive new efficiencies and better performance with simplified workflow.

Advantages for Parts Reps & Back Office Staff

  • View current sales, losses & opportunities
  • Schedule visits, log visit notes & view visit history
  • View and distribute offers & promotions
  • Update customer info, add new customers
  • Take photos, place orders and log new tasks
  • Access resources, bulletins & repair methods
  • Log issues and manage them through to completion

Advantages for Parts Managers

  • Manage & track their Reps
  • Send visit, tasks & reminder requests
  • View visit notes and outcomes
  • View sales, trends, losses and opportunities
  • Distribute offers & promotions live
  • Track and manage customer & operational issues
  • Measure all front line activities

Advantages for OEMs & Suppliers

  • Push offers, specials & promotions
  • Publish news, updates & bulletins
  • Provide repair methods, documents & resources
  • Support their OEM field teams and dealer engagement
  • Create consistency in dealer visits & reporting
  • See sales at dealer and customer levels
  • Achieve transparency across all channel interactions