Keeping trade customers happy and increasing parts sales with Microcat Messenger.

“It’s effective, easy and efficient. I chose Microcat Messenger because it was a seamless transition and value for money.”

– Paul Westerling, Parts & Accessories Manager
Kyneton Toyota, Victoria, Australia

Kyneton Toyota is a small dealership located in the Macedon Ranges region of Victoria, Australia. Their motto is to provide “City Deals, with a Country Feel” by delivering outstanding experiences to their customers at every opportunity. This mission doesn’t only apply to customers buying new vehicles, it also applies to trade customers who buy parts from them.

Paul Westerling, the Parts & Accessories Manager at Kyneton Toyota, has been overlooking the Parts Department for 10 years. As part of the dealership’s commitment to delivering outstanding experiences, Kyneton Toyota’s parts department has been using Microcat Live electronic parts catalog for 10 years and recently added Microcat Messenger.

“I wasn’t looking for an instant messaging service, but Microcat Messenger sounded great from the time I was introduced to it,” said Westerling. It’s the only messaging application that’s integrated to an EPC, allowing their parts department to connect directly with their trade customers and provide a better, more efficient service.

Outstanding Customer Experience
“We are a smaller, rural dealership with only 2 people in the parts department. When we have someone away, we struggle to keep up with the phones. Microcat Messenger has alleviated the problem by far. A lot of our trade guests use it when they know we are a person down, instead of hanging on hold. It keeps our trade customers very happy,” said Westerling.

Efficient & Seamless
“What I like most about Microcat Messenger is the time-saving factor and that it alerts my phone at the same time as my PC,” said Westerling. The EPC and messaging features are integrated, giving their parts department one convenient location to receive messages, look up parts information and respond instantly to customers.

It also fits perfectly into their parts department’s workflow. “It’s effective, easy and efficient. I chose Microcat Messenger because it was a seamless transition and value for money,” said Westerling.

Increased Parts Sales
Not only does Westerling find Microcat Messenger “good value for money”, he also believes that it increases their parts sales. “We have noticed with some of our customers that they are ordering extra parts whilst they have the car on the hoist, since they can get the parts price and availability on the go,” said Westerling.

“I wouldn’t hesitate to recommend it to others.”