InfoMagic formed
1987
A small software importer introduces Adobe products to Australia.
Infomedia formed
1989
Infomedia, a creative studio of InfoMagic is formed.
Birth of Microcat
1990
A new revolution in EPC technology.
Microcat goes mainstream
1992
Original Microcat overview from 1992 in collaboration with Ford Australia.
InfoMagic Divested to Unisys
1994
Infomedia dedicates itself to software development.
InfoExpress is released
1994
eCommerce innovation on CD.
Milestone: 300 users in Australia
1995
European sales begin
1997
Microcat goes global.
Milestone: 20,000 global users
1997
US sales begin
1998
It’s not too good to be true…
it’s the way it should be!sm
Acquisition of Datateck Publishing™
2000
World class data management capabilities added.
Infomedia IPO on ASX
2000
A company built to last.
Acquisition of Online Computing
2001
Entering the DMS market in Australia.
Milestone: 50,000 users
2002
Acquisition of EDS EPC business
2002
Expands market share in USA.
Acquisition of VM Computing
2002
Expands DMS market share in Australia.
Superservice Menus™ is born
2002
The new global standard for Service Quoting.
Acquisition of Ezi Merchant
2003
Microcat MARKET is launched
2003
Introducing B2B EPC for Trade customers.
Opened EMEA HQ
2004
Cambridge, UK
DMS business divested to Pentana Solutions
2005
Infomedia focuses on global parts and service expansion.
Opened Americas HQ
2005
Detroit, USA
Milestone: 110,000 users
2007
Auto PartsBridge™ Launched
2009
eCommerce for body shop customers.
Opened China Representative Office
2009
Shanghai
Microcat LIVE™ Launched
2010
Infomedia’s SaaS vision implemented.
Acquisition of Different Aspect
2011
Infomedia acquires inspection based selling technology.
Superservice™ platform is born
2012
The industry’s first integrated service platform.
Milestone: 150,000 users
2014
Partnering with the best
2015
to support users in 186 countries.
Superservice™ sales begin in Americas
2015
Launches exciting service solutions for Toyota, Hyundai, GM and Chrysler.
New identity for a new era of growth
2017
Our new look, for a new era of innovation and growth.
Acquisition of FieldForce CRM
2017
Infomedia acquires FieldForce adding CRM capabilities to Microcat
Release of Microcat Messenger
2018
A mobile messaging app that integrates seamlessly with Microcat Live EPC
Acquisition of Nidasu
2019
Infomedia adds automotive data analytics-as-a-service to its offerings
Launch of Microcat Next-Gen Platform
2020
Infomedia’s greatest ever EPC investment.