InfoMagic formed

1987

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A small software importer introduces Adobe products to Australia.

Infomedia formed

1989

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Infomedia, a creative studio of InfoMagic is formed.

Birth of Microcat

1990

2-microcat-launched

A new revolution in EPC technology.

Microcat goes mainstream

1992

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Original Microcat overview from 1992 in collaboration with Ford Australia.

InfoMagic Divested to Unisys

1994

5-infomagic-divested

Infomedia dedicates itself to software development.

InfoExpress is released

1994

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eCommerce innovation on CD.

Milestone: 300 users in Australia

1995

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European sales begin

1997

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Microcat goes global.

Milestone: 20,000 global users

1997

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US sales begin

1998

9-way-it-should-be-us-sales

It’s not too good to be true…
it’s the way it should be!sm

Acquisition of Datateck Publishing™

2000

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World class data management capabilities added.

Infomedia IPO on ASX

2000

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A company built to last.

Acquisition of Online Computing

2001

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Entering the DMS market in Australia.

Milestone: 50,000 users

2002

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Acquisition of EDS EPC business

2002

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Expands market share in USA.

Acquisition of VM Computing

2002

13a-VM-computers-acquired

Expands DMS market share in Australia.

Superservice Menus™ is born

2002

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The new global standard for Service Quoting.

Acquisition of Ezi Merchant

2003

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Microcat MARKET is launched

2003

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Introducing B2B EPC for Trade customers.

Opened EMEA HQ

2004

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Cambridge, UK

DMS business divested to Pentana Solutions

2005

divest-dms-business

Infomedia focuses on global parts and service expansion.

Opened Americas HQ

2005

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Detroit, USA

Milestone: 110,000 users

2007

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Auto PartsBridge™ Launched

2009

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eCommerce for body shop customers.

Opened China Representative Office

2009

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Shanghai

Microcat LIVE™ Launched

2010

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Infomedia’s SaaS vision implemented.

Acquisition of Different Aspect

2011

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Infomedia acquires inspection based selling technology.

Superservice™ platform is born

2012

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The industry’s first integrated service platform.

Milestone: 150,000 users

2014

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Partnering with the best

2015

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to support users in 186 countries.

Superservice™ sales begin in Americas

2015

Launches exciting service solutions for Toyota, Hyundai, GM and Chrysler.

New identity for a new era of growth

2017

Our new look, for a new era of innovation and growth.

Acquisition of FieldForce CRM

2017

Infomedia acquires FieldForce adding CRM capabilities to Microcat

Release of Microcat Messenger

2018

A mobile messaging app that integrates seamlessly with Microcat Live EPC

Acquisition of Nidasu

2019

Infomedia adds automotive data analytics-as-a-service to its offerings