E-commerce
SimplePart Dealer Resources
Transform your dealership’s growth with SimplePart
Overview
Transform your dealership’s growth with SimplePart, the premier e-commerce solution designed specifically to empower you to sell more parts and accessories. We understand the unique challenges dealers face and offer personalised one-on-one support from in-house automotive experts. Partner with SimplePart to accelerate your fixed operations while your competitors remain stuck in neutral.
Benefits
Whether you are a pro at selling online or just want help getting started, our e-commerce solutions are designed to help you get online painlessly, keep you profitable and grow with your business—all with the help of our experienced team.
Branded turnkey website
Launch your online store without the hassle. With easy to use assembly diagrams, color images and a user-friendly design, customers can purchase the parts they need, when they need them.
Incorporated genuine OEM data
Feature the official branded parts catalogue to give your customers more complete, accurate information to reduce order cancellations and returns while increasing sales.
Intuitive interface
Process orders and track shipments with ease. Furthermore, our transparent analytics dashboard reveals exactly what's driving revenue, helping you make data-backed decisions that maximise profitability.
Key features
The SimplePart platform has features that boost your presence in the online marketplace, build business success, and keep you aware of all of the tools at your fingertips.
Search engine marketing services
SEM helps you make the most of your advertising budget by bidding on search keywords that drive the highest-quality traffic to your website. Our SEM team provides maximum efficiency with your advertising dollars through proven strategy and proactive implementation.
Search engine optimisation
SimplePart’s SEO team proactively monitors best practices and engineers content for your site to specifically target customers looking for original parts and accessories. The best SEO practices improve both users’ experiences and the usability of your site, so our team continuously innovates solutions to keep your site at the top of the results page.*
Email marketing campaigns and promotions
When you enroll on the SimplePart platform, you can regularly run marketing promotions both independently and with OEM sponsorship. Campaigns also include email marketing, website banners and social media assets to help you expand your reach in your market and connect with the right customers for you.
Dealer awareness and education content
The e-commerce space is fast-paced and ever-changing. That’s why we equip you with the tools you need for lasting growth and success. Whether it’s video tutorials, knowledge base articles, one-pagers or webinars, you’ll have information you need at your fingertips.
Add-on modules to customise your package to your business goals
Performance coaching
What sets SimplePart dealer strategists apart is their ability to identify which key factors will best improve the growth of their clients’ business. Using market research, our strategists analyse dealer portfolios to identify competitive adjustment areas and offer tailored suggestions for growth. Dealers will then be able to make the best decisions for their business and find success in a long-term, sustainable way.
The Wholesale Module
The Wholesale Module is an optional add-on for dealer e-commerce sites that provides real-time, discounted pricing for specific customers. It offers many useful features to manage and track wholesale business. With a range of features to streamline operations, this module helps you efficiently manage and track wholesale business. Whether you’re handling bulk orders, setting customer-specific discounts, or tracking wholesale performance, the Wholesale Module ensures a smoother, more organised approach to wholesale e-commerce.
The Product Questions Module
This feature allows you to reach customers at key points in the purchasing process. Customers can submit product questions via the Product Page and you can provide responses via the SimplePart Control Panel. This add-on module could help reduce order cancellations and organically boost your SEO ranking.
Request a demo
Request a demo to see how VIN-precise parts data and smart integrations can streamline your workflow and boost efficiency.