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Superservice Triage Helps Middle East Dealerships Generate Over AED 1 Billion in Parts and Labour Sales

Superservice Triage Helps Middle East Dealerships Generate Over AED 1 Billion in Parts and Labour Sales

  • 2 minutes read

Dealerships using Infomedia’s data-driven Vehicle Health Check platform identified AED 1.88B in service work and converted AED 1.16B into approved repairs.

So far this year, Superservice Triage has helped dealers in the region identify AED 1.88 billion in service opportunities and convert AED 1.16 billion into approved parts and labour sales. This success has been underpinned by more than 196,000 digital inspection reports and 20,000+ videos providing customers with clear, trusted insights into the condition of their vehicles.

Superservice Triage delivers a connected Vehicle Health Check (VHC) process that integrates VIN-specific inspections powered by genuine OEM data, accurate quoting, photos, videos and customer approvals into one digital workflow. Customers can review and authorise repairs via mobile and even pay online – creating faster approvals and improved workshop efficiency.

Infomedia has also just launched a new two-way WhatsApp communication feature for Superservice Triage, aligning with the Middle East’s most widely used messaging platform. This allows customers to interact with service advisors instantly, eliminating delays and providing a more transparent and trusted service experience.

“Generating AED 1.16 billion in approved work is a fantastic result for our dealer and OEM partners,” said Michelle Wells, VP Global Marketing, Infomedia. “Superservice Triage is enabling them to sell more genuine parts and labour, improve efficiency and deliver the kind of service transparency that builds lasting customer trust.”

Infomedia is proud to share that Superservice Triage has been shortlisted for the Digital Product of the Year award at Automechanika Dubai 2025. This recognition reflects the innovation, data quality and measurable commercial impact the solution is delivering for dealers across the region. It also reinforces Superservice Triage’s position as one of the industry’s leading VHC platforms, trusted by OEMs and dealerships to drive stronger aftersales performance and customer satisfaction.

The Middle East milestone reflects Infomedia’s global growth with more than 250,000 users across 186 countries already relying on its solutions to transform aftersales operations.