Step 1 to Boosting Aftersales: Turn Data into Dollars

The Problem: Data Without Direction

One of the biggest challenges for workshops and aftersales team is time.

Many dealerships are doing the right thing by tracking jobs and collecting data. They generate a huge volume of operational data — across inspections, bookings, quotes and approvals – but don’t use it to their full advantage.

They lack the time, tools, resources, or visibility to turn that information into meaningful insights and action. That’s why performance gaps go unnoticed, bottlenecks persist, and jobs take too long to complete.

This is where truly understanding your numbers becomes your competitive edge.

The Solution: Make Data Actionable

Platforms like Superservice turn complex data into clear dashboards and reports, without the need to wrangle spreadsheets or manipulate raw numbers.

This allows service departments to shift from reacting to proactively improving — with full visibility into what’s working, what’s not, and where time and money are being lost.

From high-level performance reports to deep dives on technician productivity, Superservice gives you both the big picture and the finer details — so you can move on to fixing issues.

Key Aftersales Metrics That Matter

Here are four high-impact aftersales metrics every dealership should track and act on:

1. Identification vs. Sold Rate
Track how many repairs are found during inspections vs. how many are actually approved by customers. If mileage is high but your sold rate is low, you’ve identified a gap.

2. Workflow Timing
To identify any delays or bottlenecks, track how long each job spends in each step of the process.

3. Department Flow
Follow the vehicle’s journey through your internal teams — from techs to parts advisors to service advisors. This helps streamline collaboration and identify gaps.

4. Media Usage
With many OEMs incentivizing video or image capture, it’s essential to track how often this happens and which technician is using it effectively.

Turning Aftersales Data to Dollars

By tracking these key metrics on Superservice Analytics, dealerships can:

• Coach underperforming team members
• Speed up turnaround times
• Improve upsell conversion rates

“Superservice Analytics shows where to focus, where to coach and where revenue is being left on the table,” says Steve Sotiropoulos, Infomedia’s product manager.

For more information on Superservice Triage Analytics: Click Here

Aftersales Performance Starts with Visibility

The first step in improving aftersales performance is having full visibility to take action. Your numbers tell a story. The more clearly you can see what’s happening in your workshop, the faster you can improve it.

Use data to your advantage by turning it into valuable insights on how to improve the service experience and workshop efficiency at every stage – helping your workshop offer a market-leading ownership experience for customers.

By turning your data into actionable insights, you can help your workshop improve on every stage of the service process — by boosting efficiency, improving staff performance and elevating the customer experience.