“Thanks to Microcat Partsbridge, we are in a good position with our wholesale gross profit.”
– Vernon Gabatin, Assistant Parts Manager
Open Road Hyundai Boundary
OpenRoad Hyundai Boundary makes every effort to offer their customers a pleasantly unique and comfortable car buying experience.
That passion for excellence resulted in a 2020 Consumer’s Choice Award for best Hyundai dealership in the greater Vancouver & Lower Mainland Region.
However, they believe excellent customer service doesn’t stop at the car buying experience. It extends all the way to their wholesale and collision business.
Excellent Wholesale Customer Service
“Microcat Partsbridge supports our department in delivering excellent customer service and assistance to our wholesale customers,” said Vernon Gabatin, Assistant Parts Manager at OpenRoad Auto Group.
Microcat Partsbridge is an online parts ordering solution that empowers their body shop customers to access genuine OEM catalog data, receive special program pricing and order collision parts directly from
their dealer parts department.
Genuine Parts for a Perfect Fit
“Whenever a customer brings in their vehicle to a body shop for a collision repair, they expect it to be perfect. However, insurance companies nowadays would either authorize to install aftermarket parts or used parts. At OpenRoad Hyundai Boundary, we make sure that all those customers would have original parts,” said Vernon.
Conquest Parts Sales
Microcat Partsbridge gives OpenRoad Hyundai Boundary visibility of all the parts required for a collision repair, so they have the opportunity to conquest part sales that would otherwise go to aftermarket competitors.
“Microcat Partsbridge has been very helpful in terms of price matching with rebates, thus allowing us the cost efficiency and ease to provide Hyundai original parts to our customers,” said Vernon.
In the last year, OpenRoad Hyundai Boundary did $380,000 in parts sales through Microcat Partsbridge and received over $60,000 in rebates from matching aftermarket parts.
Bottom Line
“We have been partnering with Microcat Partsbridge for about 5 years now. Wholesale profits is one of the most important in our parts department. Thanks to Microcat Partsbridge, we are in a good position with our wholesale gross profit,” concluded Vernon.
