SimplePart solution is set to re-connect and capture older vehicle owners back to HCI franchised dealers.

The SimplePart eCommerce solution is an integral part of our retention strategy, and will reconnect unknown and lost customers back into local Hyundai franchised dealers.”

– Craig Williams, National Aftersales Director
Hyundai Cars Ireland

During the Hyundai Cars Ireland (HCI) Aftersales Conference in Dublin, Craig Williams, National Aftersales Director, announced planned strategies for 2022.

Given Hyundai’s outstanding regional growth – from 3% to 10% market share – now a sizeable car parc – Craig and his team are heavily focused on aftersales retention within the franchised dealer network. The strategy includes:

  • Preparation for the increasing/aging car parc with activity designed to support the retention of customers i.e. National tyre programme, service plans, and financing.
  • Innovative training and the ongoing investment of apprentices learning to be both mechanical and electrical technicians.
  • Strategically capturing the older vehicle owners, who no longer have cars serviced in the network through eCommerce.

Acknowledging recently accelerated trends in online shopping, HCI have signed a deal with lnfomedia to deploy the SimplePart eCommerce solution. SimplePart gives HCI and its dealer network the opportunity to promote, showcase, and deliver Hyundai’s entire Parts and Accessory catalogue online, via a consistent, branded and Search Engine Optimised online shop. This solution will place Hyundai original parts and accessories sold by Hyundai dealers at the top of search listings and significantly increase individual dealer visibility and rankings online.

With parts easily identifiable and accessible to both retail and wholesale customers, the SimplePart solution supports Aftersales Managers sales targets and is set to broaden the customer base to those unknown parts buyers who would previously have been directed by search engines like Google to non-OE parts suppliers and eBay.

“With retention strategies focused on Parts & Accessories, the SimplePart solution is set to re-connect and capture older vehicle owners back to HCI franchised dealers,” comments Craig Williams.

Liam Davis, Parts and Accessory Manager, adds:
“Whilst customer retention programmes work successfully to retain newer Hyundai owners, there is an obvious lapse in ongoing service bookings and a response to our marketing efforts once a car is with its second or third owner. SimplePart makes buying parts and accessories from our dealers ‘Simple’ and this is going to help capture business we would previously have lost to the Aftermarket.”

Currently in development, the SimplePart solution offers OEMs and their dealers a branded, simple and easily navigable eCommerce site with geolocation, payment security and GDPR compliance all taken care of and is set to launch throughout the dealer network from Q2 2022.

Already a loyal promoter of lnfomedia, HCI successfully utilise a suite of lnfomedia products to support customer retention. Microcat EPC, Superservice Menus Quoting, Superservice Triage eVHC, Superservice Connect Online Service Booking and Superservice Register Digital Service Record, all are core to HCl’s Retain, Regain and Maximise programme.