Brand Centre
Infomedia Logos
Different versions of the logo have been created for uses on different coloured backgrounds to maximise visbility and legibility.
The usual common-sense design rules of logo use apply: Do not distort or stretch the logo, or change it’s colours, or add bevels or shadows or add anything else to it. Do not recreate the logo yourself, seek an approved version from the Infomedia marketing team.
Typography
The main typeface used in our logo and communication materials is FF Mark – a geometric sans-serif typeface, created by Hannes von Döhren and Christoph Koeberlin, released in 2013.
Please default to Arial if this typeface is unavailable or used in a presentation or Microsoft Office document.
Colours
The Infomedia colour palette is divided into three main groups. Primary colours are to be used in almost all branding examples. Two are the blues used in the main Infomedia logo and a third colour – lime, to be used for highlights.
There are six secondary colours to be used sparingly. Examples of use could be in diagrams or illustrations.
Finally, there are three background colours that images or text could be placed over, without being overwhelmed.
Colours are divided into RGB/hex, spot colour and CMYK values.
Primary
Secondary
Background
