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Marketing Specialist – Campaigns

Infomedia Ltd (ASX:IFM) is a leading global provider of DaaS and SaaS solutions that empowers the data-driven automotive ecosystem. Infomedia’s solutions help OEMs, NSCs, dealerships and 3rd party partners manage the vehicle and customer lifecycle. They are used by over 250,000 industry professionals, across 50 OEM brands and in 186 countries to create a convenient customer journey, drive dealer efficiencies and grow sales.

We are seeking a Marketing Specialist – Campaigns in Melbourne that will play a key strategic role within the MaaS team. This will include responsibility over campaign planning and execution, dealing directly with a number of Internal teams and clients, including their third parties (such as agencies), managing the schedule, along with developing and implementing marketing campaigns.

Key Responsibilities

Marketing Programs

  • Working with clients to better understand their objectives and utilising analytics to develop a marketing plan, e.g. campaign calendar.
  • Supporting clients to finalise campaign briefs, including all relevant details for completing development on time and in full.
  • Working with clients’ third parties, such as marketing agencies, to secure relevant creative assets in correct format. When required, visiting client and/or agency sites to support campaign planning and implementation.

Enhancement and other Projects

  • Testing and refinement of existing campaigns, such as AB testing of subject lines and creative changes.
  • Work with Data Analysts to identify insights that could be utilised in the creation of new marketing campaigns.
  • Work with our Development team to enhance the Autocampaign product offering.

Client Engagement Strategies

  • Design and implement InfoDRIVE’s client engagement strategy, such as helping to develop product presentations through simple yet engaging video content.
  • Create a replicable process for the onboarding of new MaaS client onboarding, covering both external and internal facing milestones.

Essential Experience:

  • 2 years working in a marketing role, ideally in CRM or digital.
  • Ideally, a proven understanding of Automotive service and parts processes, programs, and terminology (such as retention, throughputs, sold hours) and best practice automotive metrics.
  • Strong knowledge of CRM and in particular email marketing.
  • Knowledge of HTML and Litmus preferred but not required.


  • Bachelor’s Degree or higher in Commerce / Marketing / Business


  • Competitive remuneration
  • Exceptional potential for career growth
  • Health and Wellbeing benefits
  • Work-life balance with hybrid working
  • Internal reward and recognition programs run qaurterly.

Please note that you must have full Australian working rights to be eligible for this role, and only candidates who meet the above criteria will be contacted.

Infomedia is an equal opportunity employer and welcomes all qualified applicants. Infomedia does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Apply for Position

April 17, 2024 6:35:20 AM UTC

Melbourne, Victoria, Australia

Employment Type

3 Year