Microcat CRM Measures Up for Jack Demmer Ford

Jack Demmer Ford has been selling and servicing Ford vehicles in Michigan for 60 years and are proud recipients of the President’s Award from Ford Motor Company. “Our goal here at Jack Demmer Ford is to provide superior service to our customers, while at the same, rolling our business to be as profitable as possible as we can,” said Mark Hatfield, the Parts Manager.

To achieve those goals for their wholesale parts business, Jack Demmer Ford implemented Microcat CRM. Before Microcat CRM, Jack Demmer Ford were doing things the slow, old-fashioned way. “We were using the old-fashioned pen and paper to keep track of our calls and information, which is time consuming and cumbersome. Microcat CRM rolled all of the administrative, statistical and advertising into one seamless package, which works fantastically for us,” says Hatfield.

Growing Sales and Profits
“We’ve been using Microcat CRM for 3 months now and we couldn’t be happier. Since we’ve been using it, it’s actually become an invaluable tool in our business. We’ve noticed 12-15% growth in just the 3 months that we’ve been using the application,” says Hatfield. “On top of that, the phone traffic coming in has grown exponentially, as well as online ordering, which we direct people to while we’re making our sales calls. This has just grown leaps and bounds – it’s huge.”

Efficiency on the Road
Microcat CRM has helped their Outside Sales Representative, Bill Atwood, be more efficient and productive. “It probably saves me a couple of hours a day, to not have to fumble through papers, writing things down by hand, printing and handing out flyers. All I have to do is open up my calendar, click on the visits that I have scheduled, open the session, review any notes from previous visits and I can then send out the appropriate promotions via email.”

It also allows Hatfield to have full visibility over his Outside Sales Rep, making it easier for him to manage and track them. “Microcat CRM provides up-to-the-minute and real-time information and statistics for our Outside Sales Representative, even on the road,” said Hatfield.

Intuitive and easy-to-use
Unlike other CRM systems, Microcat CRM is designed specifically for wholesale parts dealers. According to Atwood: “Microcat CRM is definitely way easier and user friendly than any other software program that I’ve used before on the field.”

“We chose Microcat CRM because it’s an application that is built for the automotive industry and exactly what we do – we love it,” says Hatfield.