With skilled trades experiencing a shrinking work force, Ford Motor Company and the UAW found the perfect employee in military vets, who number more than 10 million of the unemployed…
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Test yourself on the auto company’s history in the U.S. market, vehicle lineup, and current market records. Answers appear elsewhere in this publication. Good luck! Has a Hyundai model ever…
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In an attempt to expand the loyalty of new car customers, Chrysler has launched the Mopar Express Lane in about 800 dealerships nationally. In its feasibility study, Mopar found that…
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Competition Heats up the Alternative Fuel War As regulations and consumer demand for clean power builds steam, there is a heated battle being waged in the alternative fuel realm.…
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In 1986, I paid an electrician buddy of mine $800 to convert a 110 volt Microfiche reader to operate on the 12 volt automotive electrical system. I thought I was…
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Land Rover has developed new technology for off-road and challenging driving conditions. The “Transparent Hood” is designed with virtual imaging technology. So what exactly is virtual imaging technology? Cameras located…
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Widely known as the Father of the Assembly Line, Henry Ford’s ingenuity did not end there. Holding over 50 patents in auto parts and systems alone, he was a true…
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Even though considered as the “smallest of the Big Three,” Chrysler has many impressive firsts under its belt. In the 1930s alone, Chrysler patented 20+ parts and systems that have…
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Research current metrics for vehicle repair market share in the U.S. and you may get a headache before you can determine a definitive winner. Today’s vehicle owners face two choices…
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Last month, we discussed car model naming conventions and how they were shaped by the impact of global events on the U.S. economy from 1950 through 1979. Knowingly or not,…
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