Last year, we launched the next generation of Microcat EPC to over 140,000 users across 11 automaker brands in 186 countries. It’s our biggest investment yet in the Microcat technology,...
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Microcat EPC – Infomedia’s Biggest Investment to Date The global automotive industry is currently facing unprecedented market uncertainty and ground-shifting change. OEMs and dealerships from all over the world have…
In today’s competitive market, a dealership’s Parts Department must discover how to set themselves apart in a crowded marketplace. Why will customers buy from you and not from your competitors?…
Industry-leading wholesale parts CRM & activity management platform, Microcat CRM (formerly FieldForce), is officially part of Pentana Solutions’ Integrated Partner Program. This partnership delivers greater efficiencies to those using Microcat CRM – with…
Walk into any of the popular auto parts chains today and ask for a set of AWSF-52 spark plugs. If you can get anyone’s attention, I guarantee that 9 out…
In 1987 a young parts interpreter stood in front of his microfiche reader and thought, there must be a better way to find parts. By day, Wayne Sinclair sold parts…
In 1986, I paid an electrician buddy of mine $800 to convert a 110 volt Microfiche reader to operate on the 12 volt automotive electrical system. I thought I was…
At Microcat LIVE we are always amazed with the innovative ways customers use our products to help market their department and build relationships with their customers. Check out how to…
At Microcat LIVE we are always amazed with the innovative ways customers use our products to help market their department and build relationships with their customers. Check out how to…
If you’ve been employed as a Parts Professional (don’t ya love how lofty that title sounds?) then you obviously have become familiar, if not comfortable, with your OEM part numbering…
