Having information and knowledge is vital when making important decisions. In today’s automotive industry, automakers and dealerships are surrounded by plenty of data, but face the difficulty of turning basic…
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Walk into any of the popular auto parts chains today and ask for a set of AWSF-52 spark plugs. If you can get anyone’s attention, I guarantee that 9 out…
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In 1987 a young parts interpreter stood in front of his microfiche reader and thought, there must be a better way to find parts. By day, Wayne Sinclair sold parts…
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All 10 parts now available! In order to get to know our customers and their needs better, we embarked on a journey to discover what the dealership and the automaker…
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In 1986, I paid an electrician buddy of mine $800 to convert a 110 volt Microfiche reader to operate on the 12 volt automotive electrical system. I thought I was…
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At Microcat LIVE we are always amazed with the innovative ways customers use our products to help market their department and build relationships with their customers. Check out how to…
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At Microcat LIVE we are always amazed with the innovative ways customers use our products to help market their department and build relationships with their customers. Check out how to…
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If you’ve been employed as a Parts Professional (don’t ya love how lofty that title sounds?) then you obviously have become familiar, if not comfortable, with your OEM part numbering…
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There is an old saying that says: “the more things change, the more they stay the same.” And while many would claim that the automotive parts business is changing at…
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