Some say it was because he couldn’t fall asleep. Others say it came to him in a dream. But automotive legend has it that while traveling on business in Europe…
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The Imperial dates back to the 1920s and marks Chrysler’s sustained effort to compete in the luxury market. In 1957, Chrysler got serious about designing a luxury model and registered…
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In countries like Russia, Brazil, China and Korea, the demand for luxury vehicles is at its height. The newly formed upper middle class in emerging markets are eager to show…
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With skilled trades experiencing a shrinking work force, Ford Motor Company and the UAW found the perfect employee in military vets, who number more than 10 million of the unemployed…
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Test yourself on the auto company’s history in the U.S. market, vehicle lineup, and current market records. Answers appear elsewhere in this publication. Good luck! Has a Hyundai model ever…
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In an attempt to expand the loyalty of new car customers, Chrysler has launched the Mopar Express Lane in about 800 dealerships nationally. In its feasibility study, Mopar found that…
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Competition Heats up the Alternative Fuel War As regulations and consumer demand for clean power builds steam, there is a heated battle being waged in the alternative fuel realm.…
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In 1986, I paid an electrician buddy of mine $800 to convert a 110 volt Microfiche reader to operate on the 12 volt automotive electrical system. I thought I was…
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At Microcat LIVE we are always amazed with the innovative ways customers use our products to help market their department and build relationships with their customers. Check out how to…
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Land Rover has developed new technology for off-road and challenging driving conditions. The “Transparent Hood” is designed with virtual imaging technology. So what exactly is virtual imaging technology? Cameras located…
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